High Performance Marketing Organizations
Who Decides What in Managing Global Brands
We help you design a task-based charter that assigns specific accountabilities to the global, regional and local marketing roles.
Central vs Local Marketing
Review of central/local organization models and ways of working based on best practices, that cover the whole central/local pendulum swing and help you define the right set-up for your company.
How to Organize To Manage Global Brands
We offer our experience to define the best structure and way of working for the management of your global and regional brands.
How to Create Global Synergies Across Local Brands
Local brands are often managed in a silo, but there are significant opportunities to leverage strategies, executions, innovations, promotions and costs savings that may be introduced in a way that stays true to the local nature of the brands.
How Capable is your Marketing Team
We can help you benchmark and assess the strenghts and weaknesses of your Marketing team, and design a bespoke development plan to raise the level of expertise where it matters.
Embedding the Digital Function in your Organization
We offer advice on how to embed the digital function within your organization, creating the specific accountabilities with the adjacent functions like Marketing, IT, Media, External Relations and Legal.
The Right Structure and FTE for your Company
We offer support with state-of-the-art benchmarking and models to define the best Marketing structure and number of FTE’s to deliver your plans.
Building Motivation to Retain Talents
We have a lot of experience in solutions that retain talents and make them feel proud and committed to the company,
Performance, KPI’s and Incentives
We can help you design a bespoke tool to evaluate the performance of your marketers against your business objectives, and bring to you the best practices in setting KPI’s and incentives.
Marketing Career Path
An important question that marketing talents regularly ask: what is the development trajectory to grow in this company? We can help you define the career path with growth steps, requisites, side steps, up to the top roles for the best performing talents.
Marketing Talent Planning
We help you run the cyclical planning of marketers’s succession that secures the right match between the role and the internal candidates.
Independent Advice on Candidates
We have a broad international marketing network and a lot of experience in gauging the caliber of candidates.